Simple pricing that grows with how many people you really track.
Pricing
Start free. Pay when bday is helping with more people.
The free tier is enough to build the habit. The first paid tier is for the people you really care about, with earlier nudges, better timing control, and more room for thoughtful follow-through.
Pricing is live. Payments stay dark until the paid boundary is worth shipping.
What changes on paid
Starter
Free
For building the habit without thinking about billing.
Up to 10 birthdays on reminder or send logic.
- + Private calendar feed
- + Import review before contacts are touched
- + One personal space
- + Manual sending stays available
First Circle monthly
€8
per month after a 14-day trial
Up to 100 birthdays with better timing and channel control.
- + Early reminders for your close people
- + Preferred channel order per contact
- + More breathing room before the day hits
- + Seasonal discounts when campaigns are live
First Circle annual
€76.8
roughly €6.4 per month
The same 100 birthdays, with a lower yearly cost.
- + Better fit for long-term users
- + More seasonal discount upside
- + Same timing and channel controls
- + A clean path to team features later
Seasonal offers
Discounts show up when they make sense.
Easter, Prime Day, Black Friday, Christmas, and Fasching campaigns are already part of the pricing model. When one is active, the lower price applies automatically.
Current stance
Start free until the paid boundary feels obvious.
The product should earn its paid tier by helping with the people you genuinely do not want to miss, not by putting basic reminders behind a wall.
That is why the first paid plan is centered on more birthdays, better timing, and more control, not on artificial restrictions.
The payment path is intentionally still dark while the free-to-paid boundary keeps getting sharpened.